Terry Turner, Financial writer for Annuity.org
  • Written By
    Terry Turner

    Terry Turner

    Senior Financial Writer and Financial Wellness Facilitator

    Terry Turner is a senior financial writer for Annuity.org. He holds a financial wellness facilitator certificate from the Foundation for Financial Wellness and the National Wellness Institute, and he is an active member of the Association for Financial Counseling & Planning Education (AFCPE®).

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  • Edited By
    Lee Williams
    Lee Williams, Senior Financial Editor for Annuity.org

    Lee Williams

    Senior Financial Editor

    Lee Wiliams is a financial editor for Annuity.org. As a professional writer, editor and content strategist, Lee has strengthened the brand storytelling for global and nationally recognized brands in the higher education, advertising and marketing fields.

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  • Financially Reviewed By
    Thomas J. Brock, CFA®, CPA
    headshot of Thomas J. Brock, CFA, CPA

    Thomas J. Brock, CFA®, CPA

    Investment, Corporate Finance and Accounting Expert

    Thomas Brock, CFA®, CPA, is a financial professional with over 20 years of experience in investments, corporate finance and accounting. He currently oversees the investment operation for a $4 billion super-regional insurance carrier.

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  • Updated: August 14, 2023
  • 10 min read time
  • This page features 7 Cited Research Articles
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APA Turner, T. (2023, August 14). Investing. Annuity.org. Retrieved June 20, 2024, from https://dev.annuity.org/personal-finance/investing/

MLA Turner, Terry. "Investing." Annuity.org, 14 Aug 2023, https://dev.annuity.org/personal-finance/investing/.

Chicago Turner, Terry. "Investing." Annuity.org. Last modified August 14, 2023. https://dev.annuity.org/personal-finance/investing/.

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Investing has become more common among Americans with the disappearance of pension plans in the private sector and a greater reliance on retirement accounts. For most Americans, investing means putting their money into the stock market.

More than half of all Americans – 58% – had money invested in the stock market in 2022, according to Gallup. Most stock investments are in mutual funds or retirement accounts such as an individual retirement account (IRA) or 401(k), according to the Federal Reserve.

Stocks are the most common type of investing – as well as one of the simplest types – in the U.S. But investing in the stock market is only one type of investment.

What Is Investing and How Does It Work?

Investing is a strategic approach to growing your wealth over time by purchasing financial assets, such as stocks, bonds or ETFs, with the goal of generating returns. Investing works by purchasing financial assets that have the potential to grow in value, while managing risk and adhering to a long-term investment plan. 

Saving vs. Investing

Saving vs. investing has several differences. Saving typically means you put money away for current or short-term needs – such as an emergency fund or a large purchase. Savings are usually easy to dip into when you need the money. Investing requires a long-term commitment and is designed to make your money return a sizable profit.

Investing for beginners works in two ways – appreciation and income generation.

Appreciation involves buying stocks or other investments when their price is low and selling them when their price is higher. The value of the investment appreciates over time.

You can also make money by holding on to investments that generate profits. This can happen when stocks you invested in pay dividends.

Read More: What Is a Dividend?

What Are the Most Common Types of Investments?

There are four common types of investments: stocks, bonds, commodities and real estate.

In addition, there are mutual funds and exchange traded funds (ETFs). These let you buy a mixture of different types of investments. If you have a retirement account, you are probably invested in a mutual fund.

Most Common Investment Types

Companies sell shares of stock to the public to raise money for their operations. Buying stock means you own a piece of the company. If the company is profitable, your stock will increase in value – and in some cases you may also be paid a dividend. If the company is unsuccessful, you can lose money as your stock drops in value. The point at which a company goes public is called the initial public offering period. Occasionally, a special purpose acquisition company may be used to take a private company public.
Companies and nations sell bonds to raise money. If you buy a bond, you’re making a loan to the company or country you bought it from. You will receive an interest payment over a fixed period of time. Bonds tend to be less risky than stocks, but the return may be lower.
Commodities include agricultural products, oil, gas and other energy products and metals – including precious metals such as gold and silver. Their value fluctuates based on market demand. For example, if there is a shortage of oil, the price of oil will increase and your investment will rise in value.
Real estate
Buying your home or a piece of land can be an investment in real estate – if you expect the value to increase over time. Risk varies for real estate investments. Property values can be affected by crime rates in a neighborhood to something as large as the housing market collapse that led to the Great Recession. You can also buy shares in a real estate investment trust (REIT) – companies that use real estate to generate income for shareholders.
Mutual funds and EFTs
Mutual funds and ETFs let you buy different combinations of common investments like stocks, bonds, commodities and real estate. Investing in these funds means that you are investing in hundreds of different assets. This can diversify your portfolio and mitigate risk of losing money on your investments.

Read More: What Is a Certificate of Deposit?

More Advanced and Alternative Investments

There are several other alternative and advanced investments. These often involve high risk or may require a lot of money up front to invest.

Alternatives to the most common investment types include private equity funds, hedge funds and cryptocurrency, among others.

Advanced and Alternative Investment Types

Private equity
Private equity allows companies to raise cash without having to go public. Private equity funds and other investors put their money into private companies or buyout public companies.
Derivatives tend to be high risk and high reward investments. They are financial instruments that get their name from deriving their value from some other financial product – such as a market index, which includes the S&P 500, the Dow Jones, the Nasdaq and the Russell 2000.
Options are a type of derivative. Options give the buyer the right to buy or sell a security for a fixed amount within a certain amount of time.
Hedge funds
Hedge funds require large minimum investments or a high net worth. You have to be wealthy to buy in. Hedge fund investors pool their money and often make high risk investments. Strategies include buying investments with borrowed money in hopes of turning a large profit.
Cryptocurrencies are digital currencies that are not backed by any real assets. Bitcoin is probably the most famous cryptocurrency. They can be traded without brokers and tracked on digital ledgers. Most risks with this type of investment are related to the volatility of cryptocurrencies causing their value to swing wildly at times.

Unlike bank accounts, investments are not guaranteed or insured by the Federal Deposit Insurance Corp. (FDIC) or any other government agency. This is true even if you buy a mutual fund or other investment product through a bank. You assume the risk of losing money when you choose to invest.

Chartered Financial Analyst Thomas J. Brock explains the importance of diversifying your investment portfolio.

Why Is Investing Important?

From a personal finance standpoint, investing is important because it can ensure your financial security in the present and in the future. Investing can let you grow your wealth faster than the rate of inflation.

You can also benefit from compound interest or growth of your investment’s value. And investing may give you tax advantages.

Investing can also provide greater financial security in retirement or provide a path for you to retire earlier than you thought possible. And it can help you meet other financial goals – such as buying a home or sending your kids to college – along the way to retirement.

Read More: Investing for Beginners

When is the Best Time To Start Investing?

The earlier you can start investing, the greater your potential profits will be. This is the result of putting more money into your investments over a longer period and the power of compound wealth over time.

The Advantage of Investing Early

Being able to invest requires you to get your financial house in order so you can free up money for investing. Creating an annual budget, managing your spending and limiting debt are essential first steps. These are all part of ensuring your financial wellness to take the next steps toward investing.

Four Steps To Take Before Investing

Create an emergency fund
Put aside savings to handle any unexpected emergencies. The rule of thumb is that an emergency fund should be equal to three months of your expenses.
Have money at the end of each month
When you cover all your expenses and still have disposable income at the end of the month, it is a sign you may be able to invest the surplus cash.
Commit to long-term financial goals
Investing requires a long-term commitment. It means routinely putting money into your investments to grow your wealth. This is a financial and psychological commitment. Make sure you are ready to invest.
Access to a retirement account
For most Americans, a 401(k), 403(b) or IRA is the simplest investment route. Enroll in your employer’s retirement plan if one is offered. If not, talk with your bank or other financial advisor about IRAs or other retirement plan options that may be available to you.

Let’s Talk About Your Financial Goals.

Take our free 3-minute quiz to match with a financial advisor instantly. Recommendations tailored to your goals.

Read More: How to Invest in Index Funds

How To Start Investing

When you are ready to start investing, create a strategy. Determine the amount of money you can invest, the amount of risk you feel comfortable with and then set a timeline to reach your financial goals.

Roadmap on How To Start Investing

There are several types of investment options you can start with.

If you have limited money to open an account, you may want to consider a robo-advisor. These automated investing platforms let you customize your investments based on your risk tolerance and goals.

An online brokerage account can give you greater hands-on control over your research and investment choices.

Talking to a licensed financial advisor can let you start investing with a more hands-off approach with a trusted advisor who understands your goals and has the professional expertise to manage your investments.

Read More: Risk-on vs. Risk-off Investing: What’s the Difference?

What Are the Most Popular Investing Styles?

The most popular investing styles are active and passive.

Passive investing is less hands-on, meaning you don’t have to closely monitor or manage your investments as frequently. It involves taking your time and letting the market run its course naturally.

Active investing is more hands-on, requiring you to be more active in managing your investments. You make decisions about your investments before changes in the market. This requires research and keeping a close eye on forces that may change the market.

Both styles have advantages and disadvantages. The best style is the one that fits your level of commitment to managing your investments, your risk tolerance and which you feel more comfortable with.

Common Financial Terms Used in Investing

The world of investing often seems like it has a language of its own. These are a few key terms you should know when you are researching investments or thinking about your first investments.

14 Financial Terms To Know Before Investing

Bonds are similar to an IOU from a company or country. When you buy a bond, the issuer promises to pay you a fixed amount of interest over a specified period of time.
Capital gain or loss
The difference between the price for which you buy an investment and the price for which you sell it.
Certificate of deposit
A type of mid- to short-term savings account that holds a fixed amount of money for a fixed period of time – such as six months or a year. It typically pays a higher interest rate than a savings account.
Compound interest
Interest paid on top of interest you earn for your savings or investment. This has the effect of increasing your money’s value on a curve.
Balancing risk by investing in a variety of securities such as stocks, bonds and commodities. The practice tends to minimize your risk.
A portion of a company’s profit paid to shareholders.
401(k) plan
An employer-sponsored retirement plan that lets workers divert part of their pay into retirement investments. The money is tax-deferred until you withdraw it. Employers may match part of your contributions.
Individual retirement account (IRA)
A tax-favored retirement plan. Contributions may be tax-deductible, tax-deferred or tax-exempt depending on the type of IRA and your income level.
Money market fund
A type of mutual fund with typically low risks. Money market funds invest in high quality, short-term corporate or government debt and pay shareholders based on interest.
Mutual fund
Mutual funds continuously pool money from many investors and invest it into a wide selection of stocks, bonds and other financial instruments.
Risk tolerance
The degree to which you are willing to lose some or all of your original investment for the chance of a higher return.
The combined holdings of all an individual’s different investments.
Any investment instrument such as a stock or bond
A financial instrument that signifies a fraction of ownership in a company and provides the owner with a proportional claim on a share of a company’s assets and profits.

Source: U.S. Securities and Exchange Commission

You can find the definitions of more financial terms in the Annuity.org Glossary of Financial Terms. Professional financial advisors can also help you understand financial terms and jargon in plain English if you seek their advice.

Please seek the advice of a qualified professional before making financial decisions.
Last Modified: August 14, 2023

7 Cited Research Articles

Annuity.org writers adhere to strict sourcing guidelines and use only credible sources of information, including authoritative financial publications, academic organizations, peer-reviewed journals, highly regarded nonprofit organizations, government reports, court records and interviews with qualified experts. You can read more about our commitment to accuracy, fairness and transparency in our editorial guidelines.

  1. Saad, L. and Jones, J.M. (2022, May 12). What Percentage of Americans Owns Stock? Retrieved from https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx
  2. State of Connecticut Treasurer’s Office. (n.d.). Investing Your Money. Retrieved from https://portal.ct.gov/OTT/Financial-Education/Investing-Your-Money
  3. USA Facts. (2021, March 2). What Percentage of Americans Own Stock? Retrieved from https://usafacts.org/articles/what-percentage-of-americans-own-stock/
  4. U.S. Office of Financial Readiness. (2012, December). 13 Things Everyone Should Know About Investing. Retrieved from https://www.sec.gov/files/13thingstoknowaboutinvesting.pdf
  5. U.S. Office of Financial Readiness. (n.d.). Investing Basics: Bonds, Stocks and Mutual Funds. Retrieved from https://finred.usalearning.gov/Saving/StocksBondsMutualFunds
  6. U.S. Securities and Exchange Commission. (n.d.). Financial Navigating in the Current Economy: Ten Things to Consider Before You Make Investing Decisions. Retrieved from https://www.sec.gov/investor/pubs/tenthingstoconsider.htm
  7. U.S. Securities and Exchange Commission. (n.d.). Introduction to Investing. Retrieved from https://www.investor.gov/introduction-investing