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  • Written By
    Thomas J. Brock, CFA®, CPA

    Thomas J. Brock, CFA®, CPA

    Investment, Corporate Finance and Accounting Expert

    Thomas Brock, CFA®, CPA, is a financial professional with over 20 years of experience in investments, corporate finance and accounting. He currently oversees the investment operation for a $4 billion super-regional insurance carrier.

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    Lamia Chowdhury
    Lamia Chowdhury

    Lamia Chowdhury

    Financial Editor

    Lamia Chowdhury is a financial editor at Annuity.org. Lamia carries an extensive skillset in the content marketing field, and her work as a copywriter spans industries as diverse as finance, health care, travel and restaurants.

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    Brandon Renfro, Ph.D., CFP®, RICP®, EA
    Brandon Renfro, Ph.D., CFP®, RICP®, EA, Annuity.org expert contributor

    Brandon Renfro, Ph.D., CFP®, RICP®, EA

    Co-Owner of Belonging Wealth Management

    As a Certified Financial Planner™ professional and Retired Income Certified Professional®, Brandon Renfro is well-versed in the financial information and strategies needed to meet retirement goals. In addition to co-owning Belonging Wealth Management and assisting clients, Brandon writes regularly for financial publications.

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  • Updated: August 14, 2023
  • 7 min read time
  • This page features 7 Cited Research Articles
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How to Cite Annuity.org's Article

APA Brock, T. J. (2023, August 14). Annuity Regulations. Annuity.org. Retrieved June 20, 2024, from https://dev.annuity.org/annuities/regulations/

MLA Brock, Thomas J. "Annuity Regulations." Annuity.org, 14 Aug 2023, https://dev.annuity.org/annuities/regulations/.

Chicago Brock, Thomas J. "Annuity Regulations." Annuity.org. Last modified August 14, 2023. https://dev.annuity.org/annuities/regulations/.

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Key Takeaways

  • Because all annuities are regulated on a state level, you can review the record of the insurance company or agent through your state’s insurance website. 
  • Only a select few annuities, like RILAs and variable annuities, are regulated at the federal level.
  • The NAIC has made updates to their annuity suitability standards, which ensures the annuity meets the consumer’s financial objectives and needs.

Are All Annuities Regulated?

All annuities are regulated at the state level by each state’s insurance commission. Any insurance company that issues annuities must be licensed in every state in which it does business. State insurance commissioners monitor the finances of insurance companies and ensure that they follow requirements designed to protect customers from negligent practices.

In addition to statewide regulation, variable annuities and registered indexed-linked annuities (RILAs) are also regulated at the federal level by the U.S. Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). Anyone selling variable annuities must carry a securities license.

Annuity Regulation Rules by Type

Annuity Type State Level Regulated SEC Regulated FINRA Regulated 
Fixed Annuities Checkmark icon
Fixed-Indexed Annuities* Checkmark icon Varies Varies
Variable Annuities Checkmark icon Checkmark icon Checkmark icon

*Only RILAs, a type of fixed-indexed annuity, are registered as securities and regulated by SEC and FINRA

If you’re considering purchasing an annuity, having a general knowledge of how annuities are regulated can help you avoid falling into financial trouble. Use this information to research the company issuing your annuity and the person selling or recommending it. Many of the regulating bodies have tools you can use to find out the background of companies and brokers. You can also file complaints if you have a bad experience.

Annuities come in many forms. They don’t all work the same way and aren’t all regulated the same way or even by the same entities. However, taking the time to understand regulation basics can help you make a more informed decision before you sign a contract.

Federal Regulation of Variable Annuities

Variable annuities are considered securities and are federally regulated by the SEC and FINRA. 

A FINRA rule governing variable annuities establishes standards for people who sell these products. According to FINRA, the representative “must make reasonable efforts to determine the customer’s age, annual income, investment experience, investment objectives, investment time horizon, existing assets, and risk tolerance” before recommending the product. The representative must also have a reasonable basis to believe the consumer would benefit from the annuity.

Sales of variable annuities are a leading source of investor complaints to FINRA. The authority attributes the volume of complaints about variable annuities to their complexity and the confusion surrounding them, which can lead to what regulators deem questionable sales practices.

FINRA also has an online Broker Checker that you can use to investigate the background of any broker or brokerage firm. The site will tell you whether a broker or firm is registered and give you information about a broker’s employment history, any actions taken by regulators, and information about licensing and complaints. Additionally, you can use the SEC Action Lookup search feature to see if the SEC has brought a formal action against an individual.

Reporting Resource

If you have a complaint about sale practices related to variable annuities, report your complaint to the FINRA District office near you

State Regulation of Annuity Sales

Annuities are regulated at the state level by the authorities that oversee life insurance companies. These insurance commissioners also license annuity issuing companies. Consumers can get information and file complaints about people and businesses registered to sell annuities through their state’s insurance commissioner.

Before being granted a license to sell annuities, an insurance company must comply with strict requirements regarding capital, surplus and finances. State insurance commissioners also investigate and monitor the experience and character of company management to ensure the company will protect the interests of its consumers.

Most states adopt model laws created by the National Association of Insurance Commissioners (NAIC), which the association says promotes uniformity and consistency. The NAIC’s model laws and regulations are designed to encourage best practices for insurance companies. States are free to adopt them, modify them or reject them.

Updates to Suitability Standard

The NAIC’s Suitability in Annuity Transactions Model Regulation set basic standards for recommending annuity products to consumers. The regulation, according to the association, is designed to “ensure the insurance needs and financial objectives of consumers are appropriately met at the time of the transaction.”

The NAIC began work on updating the suitability regulation following the overturn of a federal rule that would have applied stricter standards to professionals who sell and recommend annuities. That U.S. Labor Department rule, known as the fiduciary rule, would have required professionals to act as fiduciaries to their customers. In other words, it would have required them to put their customers’ interests before their own.

The result of the NAIC’s Annuity Suitability Working Group was an update to ensure that any recommendations made to consumers by agents were in the interests of the consumers.According to the NAIC, 34 states had adopted these model revisions as of March 2023.

Model Law for Disclosure

The NAIC Annuity Disclosure Model Regulation requires the disclosure of certain information about annuity contracts. This is designed to protect consumers and encourage education to the public. In general, states require annuity contracts and forms to be filed and approved by the insurance commissioner or the Interstate Insurance Product Regulation Commission, to which more than 44 states belong.

NAIC Disclosure Standards for Annuities

  • Applicant must receive the disclosure document and the Buyer’s Guide.
  • If the Buyer’s Guide and disclosure document are not provided at or before the time of application, the applicant will have a free look period of fifteen days to return the annuity contract without penalty. This free look will run concurrently with any other free look provided under state law or regulation.
  • The disclosure document must include:
    • Insurer’s legal name, physical address, website address and telephone number
    • The generic name of the contract, the company product name, form number and state the fact that it is an annuity
    • A description of the contract and its benefits, emphasizing its long-term nature, including examples where appropriate
    • Insurers must define terms used in the disclosure statement that the public may not understand

Source: NAIC

In addition to regulating annuities, each state has a guaranty association that insures annuities and other insurance products in the event the issuing insurance company becomes insolvent. Each state’s guaranty association has its own limits, but the typical statutory coverage limit is $250,000.

State Insurance Websites

Before purchasing an annuity, utilize your state insurance commission to review the record of the insurance company or agent that will issue the annuity. You can also file complaints with the commissioners’ offices.

Each site is different, but annuity information is generally provided in the life insurance section of each website. The NAIC has an online directory with links to each state’s insurance website. 

U.S. Treasury, the IRS and Annuities

The federal government has various rules that govern how annuities tax-deferment works. Consequently, the U.S. Treasury Department and Internal Revenue Service have a say in the operation and use of annuities. The IRS Publication 939, also known as the General Rule for Pensions and Annuities, explains taxation of annuities.

Over the years, the Treasury and the IRS have issued rules that have allowed for the creation of different annuity products.

For example, Qualified Longevity Annuity Contracts (QLACs) were created by rules issued by the Treasury in 2014 to help retirees manage their savings. QLACs are deferred annuities funded inside qualified retirement plans.

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Annuity Regulation FAQs

What type of annuities are not regulated by SEC?

Fixed annuities are not regulated by the SEC. Some, but not all, indexed annuities are regulated by the SEC. 

Are annuities federally protected?

While all annuities are regulated and protected at a state level, not all are regulated at a federal level. 

Does the FDIC regulate annuities?

Annuities are not regulated by the FDIC, like other financial savings vehicles, such as saving accounts and CDs.

Please seek the advice of a qualified professional before making financial decisions.
Last Modified: August 14, 2023

7 Cited Research Articles

Annuity.org writers adhere to strict sourcing guidelines and use only credible sources of information, including authoritative financial publications, academic organizations, peer-reviewed journals, highly regarded nonprofit organizations, government reports, court records and interviews with qualified experts. You can read more about our commitment to accuracy, fairness and transparency in our editorial guidelines.

  1. FINRA. (2023, June 28). Annuities. Retrieved from https://www.finra.org/investors/investing/investment-products/annuities
  2. NAIC. (2023, March). The NAIC Annuity Suitability “Best Interest” Model Regulation. Retrieved from https://content.naic.org/sites/default/files/government-affairs-brief-annuity-suitability-best-interest-model.pdf
  3. FDIC. (2023, February 24). Financial Institution Employee’s Guide to Deposit Insurance. Retrieved from https://www.fdic.gov/resources/deposit-insurance/diguidebankers/annuity-contract/index.html
  4. U.S. Securities and Exchange Commission. (2023). Annuities. Retrieved from https://www.investor.gov/introduction-investing/investing-basics/glossary/annuities
  5. FINRA. (2022, July 14). The Complicated Risks and Rewards of Indexed Annuities. Retrieved from https://www.finra.org/investors/insights/complicated-risks-and-rewards-indexed-annuities
  6. NAIC. (2021). NAIC Model Laws, Regulations, Guidelines and Other Resources. Retrieved from https://content.naic.org/sites/default/files/model-law-245.pdf
  7. NAIC. (n.d.). The Insurance Compact. Retrieved from https://content.naic.org/sites/default/files/government-affairs-brief-about-insurance-compact.pdf